This was disclosed on Tuesday at the public
inquiries on the draft enforcement processes/procedures, regulations and SIM
replacement guidelines held in Abuja by the Executive Vice Chairman of NCC.
N10million fine would be imposed on any service
provider that violates its guidelines on promotion of adverts in the telecoms
networks by Nigerian Communications Commission(NCC).
According to Juwah, with the rapid growth in
telecoms industry, the commission has noticed high incidences of non-compliance
to advert regulation by service operators, adding that stringent penalty was
required to ensure strict compliance.
He warned that continuous violation of regulations
by operators would eventually lead to withdrawal of regulatory assistance by
NCC, adding that the commission would take all necessary measures to ensure
that telecoms operators’ compliance with its rules and guidelines with regard
to adverts promotions was enforced.
There was a contention that, there has been a
marginal improvement in quality of services rendered, noting that the
commission has been measuring the key performance indicators of operators.
Also speaking, the Head of Legal Services in NCC,
Yetunde Akinloye, explained that the enforcement processes, regulations and SIM
replacement are being amended after 10 years to ensure best practice in the
industry and in tune with the current realities.
Akinloye said the running of promos on the telecoms
networks without the approval of NCC violates the regulations on adverts
promotions, noting that the new regulations would come into effect before the
end of the year
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